The Insurge Ads PPC audit is an essential part of our approach. We thoroughly review your past digital marketing campaigns and metrics to understand your current PPC strategy. We evaluate factors such as wasted spend, missed opportunities, keyword performance, account structure, ad copy, and match types. Based on this, we create a strategic plan to enhance your PPC campaigns and boost your business.

We manage PPC campaigns on major platforms like Google, Bing, and the Google Display Network, providing diverse placement options and extensive targeting tools to reach your customers wherever they are.

Paid search advertising involves paying to have your website appear in the ad sections of search engine results pages, typically at the top. Your ad’s visibility depends on your bid and its relevance to search terms.

Google Shopping campaigns feature ads with rich product details like images, prices, and merchant names, sourced from your Merchant Center data feed. These ads help improve your ranking on the Google Shopping Network and allow for targeted bidding on specific products.

Remarketing targets users who have previously visited your site or app, showing them customized ads to encourage return visits and conversions. Ads are tailored to the products or services they viewed previously.

Programmatic advertising automates the buying and selling of online ad placements using data to optimize transactions. It streamlines digital ad efforts into one platform, though ongoing monitoring and adjustments are needed.

Display advertising, or banner ads, are PPC ads in various formats that appear on websites relevant to your product or service, as opposed to search results. On Google, these ads show up on sites within the Google Display Network, including blogs and YouTube.

PPC costs vary based on your business needs, goals, and industry competition. We offer a free PPC audit to assess your current setup and provide an estimated cost and plan for any necessary changes.